Toilet paper is a necessity and a multi-daily use product. Often we don’t really think too much about it when we’re scanning the long aisles of paper products at our local grocery store but No. 2 has come along to change the way we, as consumers, purchase and pretty much use TP. New to the market, this eco-friendly, sustainable toilet paper company has clever and memorable hashtags such as #byebyebuttcrumble and #reduceyourcarbonbuttprint which we’ll explain.