Imagine you’re eight years old, and your father out of all people becomes the one person who educates you on the importance of an anti-aging skincare routine. Cut to the age of 11 and the brand La Prairie becomes a daily part of your vocabulary, then you’ve entered the world of Lifestyle Influencer Loreen Hwang and creator of the CoucouJolie blog, where she divulges all her knowledge on everything from food, travel, health, beauty and wellness. We had a chat with Loreen to find out why she feels support from her social media community, how legit her skincare knowledge is, and what advice she has for up-and-coming bloggers.