When DJ-turned-entrepreneur Audrey Napoleon sets her mind to something, just know - it’s a done deal. With a decade of experience working in the music industry as a globally known and recognized Top 5 Female DJ, Napoleon wanted to set her sights on something that she could build, nurture, and put her name on.

Thus her Beauty Incubator was born named GOSTRIDER (Gōst,rīder), and eventually the successful launch of Qveen Studio for Qveen Herby. GOSTRIDER, is a “Beauty Business in a Box” that offers talent (anyone from music artists to celebrities to influencers and more) a direct-to-consumer approach to creating their own personalized beauty product collection, is also another way for the talent to connect to their fans and allow the artist to create sustainable revenue. GOSTRIDER offers up full-service support - from product development to fulfillment, trend intelligence to online store management, it’s basically everything one needs to successfully launch their own beauty line of hand-picked products.

We chatted with Napoleon to find out what sets GOSTRIDER apart from their competition, what her “a-ha” moment was to spark the creation of GOSTRIDER, and what’s next for her company.