Finally, an organic, vegan mascara on the market is water-resistant. Chella, a beauty brand created in 2003 by Chris Kolodziejski, has launched paraben-free, cruelty-free and vegan Chella Water Resistant Mascara ($25). The formula consists of key ingredients that help not only to condition lashes, but to give them a tiny boost for hair growth. Aloe vera is used as a natural antibacterial agent. Lashes are rejuvenated with cocoa butter elements and vitamin E helps boost hair growth by stimulating collagen and elasticity.