If the word “ath-beauty” is new to your vocabulary, let us be the first to help explain it via wet n wild’s PUMP Collection. Ath-beauty is known as athleisure beauty which means it’s makeup designed to be sweatproof giving you the coverage you desire, and, naturally, for that perfect gym selfie. PUMP is the first ath-beauty line created by wet n wild and fitness pro-approved by Cassey Ho, a.k.a. Blogilates, who’s the face of the collection.